Google has reiterated its commitment to leveraging artificial intelligence (AI) to empower businesses during its recent AI in Action event. The conference aimed to educate businesses on the advantages of integrating Gemini, Google’s advanced AI model, to enhance their operations in a dynamic business environment.
In a statement obtained by Sunday PUNCH, Google described Gemini as a collaborative creative partner that streamlines decision-making processes and boosts performance. Unlike traditional search queries, Gemini offers intuitive interaction through prompts, processing them with a unique blend of science and artistry to generate responses that may include visuals, sounds, images, and videos.
Yvette Baez, Google’s Business Strategist for AI, highlighted the transformative impact of AI on businesses. “AI has swiftly transformed from an intriguing concept into a powerful asset for businesses. Its capacity to stimulate economic growth and create unprecedented opportunities is undeniable. AI now offers a multisensory experience, delivering information through visual, auditory, and even video formats,” she said. “Our work focuses on responsibly building products and platforms that help businesses overcome their most pressing challenges.”
Google has expanded access to its AI models, including Gemini 1.5 Pro in Vertex AI for cloud customers and developers, and the Open Model Gemma for various coding needs. Additionally, the upgraded Gemini Code Assist aims to improve coding efficiency and enhance security threat detection and resolution.
The event underscores Google’s ongoing efforts to integrate AI into business operations, promoting growth and innovation across industries.
