As the new academic session approaches, Nigeria’s leading e-commerce platform, Konga, has launched its “Back to School” campaign, aimed at providing affordable resumption materials for students, parents, and teachers. Running from August 19th to September 30th, 2024, the campaign offers discounts of up to 80% on a wide range of products specifically tailored for the educational sector.
Kunle Ajani, Head of Marketing at Konga Group, emphasized the company’s commitment to supporting the educational community by making the back-to-school season more affordable and stress-free. Ajani stated, “At Konga, we understand the challenges that parents, students, and educators face as they brace for another academic year. Our goal is to make the back-to-school season as seamless and affordable as possible.”
The campaign includes a variety of carefully curated packages designed to meet the needs of different educational stages:
– Pre-School Deals: Products such as diapers, baby food, toys, art supplies, and educational playsets.
– Primary School Deals: School bags, lunch boxes, stationery sets, sports equipment, and learning devices.
– Secondary School Deals: Backpacks, scientific calculators, textbooks, laptops, and essential school supplies.
– Tertiary Institution Deals: Laptops, desktops, stylish fashion, beauty products, and groceries.
– Teachers’ Deals: Professional fashion items, classroom supplies, ergonomic chairs, and health products.
Additionally, Konga is offering specialized deals for educational institutions, including classroom furniture, teaching aids, projectors, air conditioners, and smart security gadgets to enhance safety and hygiene in schools.
