As mobile internet usage continues to rise across Nigeria, managing data consumption has become an increasingly important concern for users. Complaints of rapid data depletion, high costs, and lack of billing transparency are common among telecom customers, especially as more Nigerians turn to mobile internet for activities like streaming, social media, and online work.
In September alone, Nigerians consumed a staggering 850,249.09 terabytes of data, a figure that underscores the scale of the challenge. While the surge in digital engagement presents new opportunities for the country’s economy, it also strains the nation’s digital infrastructure.
Dr. Aminu Maida, Executive Vice Chairman of the Nigerian Communications Commission (NCC), noted that Nigerians spend an average of 4 hours and 20 minutes daily on social media—significantly higher than the global average. This level of digital interaction highlights societal transformation but also raises concerns about the affordability and sustainability of internet services.
Maida explained that while Nigeria is not alone in facing these challenges, other countries, such as Eswatini, are also working to address similar issues. The rise of high-speed networks like 4G and 5G, coupled with ultra-high-definition devices, has further fueled data consumption. For example, viewing a photo on Instagram now consumes two to four megabytes, compared to just 100 kilobytes five years ago.
To help users manage data usage more effectively, experts and consumers have shared practical strategies:
**Restrict Background Data Usage**
Android user Hugh Rich recommends restricting background data usage in apps to save data. “Navigate to settings, select data usage, and restrict background data for apps you don’t need constantly running,” he advises. He also suggests turning on data-saving options in browsers like Chrome to reduce consumption when browsing.
**Optimize Wi-Fi Usage**
Automation specialist Tom Duggan emphasizes the importance of leveraging Wi-Fi when available. “Configure automatic updates to occur only over Wi-Fi to avoid draining your data,” he says. Additionally, Duggan advises uninstalling apps you no longer use and switching to airplane mode in roaming areas to avoid unnecessary charges.
**Reduce High-Resolution Streaming**
Lew Murray, a computer consultant, points out that high-resolution content can drastically increase data consumption. “Watching a movie in standard resolution (480p) uses less than 300 MB, while 4K streaming can consume up to 4 GB,” he says. Opting for standard resolution whenever possible can significantly reduce data usage.
**Turn Off Mobile Data When Not in Use**
Murray also recommends turning off mobile data when it’s not needed. “Your phone can still perform basic functions without mobile data, and switching it off during idle periods can help conserve data.”
**Disable Automatic Updates and Location Tracking**
Savannah, a frequent traveler, shares her approach to managing data while on the go. “I turn off mobile data when not in use, disable automatic updates, and ensure no apps are running in the background, especially those that track your location,” she says. She also recommends using offline tools, like a translator device, to further reduce reliance on mobile data.
**Addressing Broader Concerns**
As digital consumption continues to rise, experts emphasize the need for infrastructural improvements and better pricing strategies to make data more affordable and accessible. The NCC has acknowledged the urgency of these issues, engaging telecom operators to address billing transparency and create more consumer-friendly data plans.
Maida stressed that while the NCC is working to address these challenges, consumers must also play a role by adopting smarter data practices. “An informed consumer is better equipped to manage their data usage,” he said.
Countries like Eswatini, which face similar issues, offer valuable lessons in balancing digital access and affordability. By fostering collaboration between regulators, service providers, and technology innovators, Nigeria can adopt best practices to improve the efficiency and affordability of its mobile internet services.
**Conclusion**
Nigeria’s growing reliance on mobile internet highlights the need for proactive strategies to balance connectivity with affordability. Technological advancements like 5G bring numerous benefits but also present new challenges in terms of data consumption. By following practical tips like restricting background data, optimizing Wi-Fi usage, and reducing high-resolution streaming, consumers can take control of their data usage.
However, addressing the root causes of data consumption concerns requires collective action from stakeholders across the telecommunications sector. As Nigeria continues its digital transformation, managing data consumption will remain crucial for ensuring inclusive and sustainable growth for all citizens.
