The United States Ambassador to Nigeria, Richard M. Mills, Jr., has praised the global success of Nigerian music and emphasized the role of American streaming services, record labels, and government-backed exchange programs in supporting the industry’s growth.
Ambassador Mills made these remarks during a reception hosted by the US Mission in Nigeria to honor the 17th edition of the Headies Awards, regarded as Nigeria’s most prestigious music event.
He described the decision to host the Headies in the United States in 2022 and 2023 as a bold acknowledgment of African music’s expanding influence. “We’ve seen a remarkable rise in the number of Nigerian artists performing at sold-out shows in arenas across the United States and earning recognition at major award shows like the Grammys,” Mills stated.
He reaffirmed US support for the Headies, noting its contribution to both countries’ economies and its role in creating opportunities for artists and professionals behind the scenes.
Executive Producer of the Headies, Ayo Animashaun, also spoke at the event, describing this era as the most promising for Nigerian artists. He stressed the significance of international collaborations in solidifying Afrobeats’ global presence.
American companies such as Paramount, Apple Music, YouTube, Universal, Empire, and Atlantic Records have been key collaborators in promoting African music worldwide.
The US Mission reaffirmed its commitment to deepening ties with Nigeria’s creative sector through ongoing dialogue, market access initiatives, and trade and investment partnerships. In 2024, the US Department of State launched three new exchange programs for Nigeria’s creative industries, including the American Music Mentorship Program in partnership with the Recording Academy.
In its first year, three Nigerian creatives participated in the program, with one selected to lead a regional office for a US-based media group, further enhancing cooperation in the music sector.
The event was attended by creative industry leaders, policymakers, nominated artists, alumni of US exchange programs, representatives of American companies operating in Nigeria, and members of the diplomatic corps, underscoring the global appeal and growing influence of Nigerian music.
